HB1071
To Amend The Frank Broyles Publicity Rights Protection Act Of 2016; And To Provide Protections For An Individual Whose Photograph, Voice, Or Likeness Is Reproduced Through Means Of Artificial Intelligence And Used Commercially.
AI-Generated Summary
This bill proposes amendments to the Frank Broyles Publicity Rights Protection Act of 2016. Its main purpose is to extend existing protections to individuals whose likeness, photograph, or voice is reproduced or simulated using artificial intelligence (AI) and then used commercially. The bill redefines "likeness" to include images generated by AI. It also expands the definition of "photograph" to encompass AI-generated images, videos, or three-dimensional representations that identify an individual. Furthermore, the bill clarifies that "voice" includes simulations generated by AI, as long as the sound is identifiable and attributable to a specific person. The amendments aim to ensure that individuals maintain control over the commercial use of their AI-generated or simulated likenesses and voices. These changes are intended to adapt the existing publicity rights framework to the advancements in AI technology.
Potential Impact Analysis
Who Might Benefit?
The primary beneficiaries of this bill would be individuals whose likeness, photograph, or voice could be replicated or simulated using artificial intelligence for commercial purposes. This includes celebrities, public figures, athletes, and any individual who relies on their image and voice for their livelihood or personal brand. By updating the existing publicity rights law, the bill provides these individuals with legal recourse and control over the unauthorized commercial exploitation of their AI-generated or simulated identity, thereby protecting their potential income streams and personal reputation.
Who Might Suffer?
The groups potentially negatively impacted by this bill are primarily entities that utilize or develop artificial intelligence for content generation in commercial applications. This could include companies involved in AI voice synthesis, deepfake technology, digital avatars, and other AI-driven media creation tools. These entities might face increased legal liabilities and compliance costs if their AI-generated content is deemed to infringe on an individual's publicity rights, potentially requiring more rigorous consent processes or licensing agreements. Additionally, platforms that host or distribute AI-generated content might face increased scrutiny regarding user-uploaded material that could violate publicity rights.